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Built for aviation people, by aviation people.

Or to put it another way

Built for frustrated passengers,
by once frustrated passengers!

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Passenger disruption during Wow Air days (at 3am!)

A quick background story

Plan3 is founded by Sveinn Akerlie, the former CIO at Wow Air, an Icelandic low cost carrier. During his time as CIO, Sveinn could not find a product on the market that took a passenger-first approach to disruption.


So, after the demise of Wow Air, Sveinn and some of the brightest minds from Wow Labs set out to build such a tool.

Today, that tool is transforming the disruption experience for passengers and airlines alike - that is Plan3!

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Built in Iceland, used globally by
CX-focussed airlines.

AviLabs, the company behind Plan3, is based in beautiful Reykjavik, Iceland with remote members of the team in Spain, the Netherlands and Ireland.

As well as deep software development experience for the aviation sector, our team is made up of domain experts in passenger service systems (PSS), departure control systems (DCS), IOCC, big data analysis and airline disruption management design.

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Leadership who deeply understand airline operations, with an acute passion for the customer experience 

Sveinn Akerlie

Founder + CEO

Sveinn has a long-term background in aviation with more than five thousand hours under his belt flying Airbus and Boeing aircraft as a pilot, combined with over twenty years developing software, starting his first successful software company at the age of nineteen.

He has worked for numerous airlines such as Ryanair, Astraeus and WOW air where he became CIO of WOW labs, with some 70 people working on innovative new ideas within the airline.


Sveinn sits on the board of advisors and is a keynote speaker at the Future Travel Experience industry think tank and events.

With a strong background in project management in the software development sector, Steinar has over eighteen years of experience in management. Steinar manages the development team at Plan3.


He has worked as a CTO and COO in successful software companies, including various technical positions in the telco industry.

Steinar was formally Head of IT and Head of Platform in WOW Labs, responsible for both core infrastructure and software development for numerous teams.

Simon is an experienced commercial leader of over eighteen years, with a background in digital product adoption for enterprise clients including Hilton Worldwide, Alaska Airlines and Airbus.

With almost a decade of aviation industry experience and a strong product background, Simon has brought award-winning solutions to the market, generating measurable impact for enterprise customers in the travel sector.

A previous mar-tech CEO, Simon is a keynote speaker and advisor to the Future Travel Experience industry think tank and events.


Steinar Karl Kristjánsson


Simon Dempsey


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Careers at Plan3
Join a team passionate about solving the biggest pain in modern day travel!

We are always on the lookout for talented people to join our team - if you think you could be a good fit, drop us a line.

By applying you agree to the AviLabs Employment Application Privacy Policy

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Airline Information
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Airline Information

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Future Travel Experience


Learn more about how automated passenger disruption management can transform your passenger experience.

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